Released on = September 17, 2006, 7:55 am

Press Release Author = Brand Motion

Industry = Automotive

Press Release Summary = Arrangement with aftermarket auto-accessory specialist
reflects ongoing success of unique overhead technology.

Press Release Body = Detroit, MI, September 14, 2006 - Johnson Controls - a major
global supplier of automotive seats, interior systems, electronics and batteries -
has named Ann Arbor, Michigan-based Brandmotion, LLC as the exclusive distributor of
aftermarket modules for the company\'s RailportT Vehicle Personalization System. The
Railport technology, which debuted several years ago, is an automotive overhead
system that allows consumers to customize their vehicle interiors via the attachment
of various modular devices. A broad selection of modules can be used with Railport -
everything from DVD players, MP3 players and Bluetooth wireless systems to first-aid
kits and extra storage bins.

"The Railport Vehicle Personalization System - which now is integrated as an
original-equipment feature on several vehicle models - delivers high value for both
automakers and vehicle-buyers," said Byron Foster, group vice president - Interiors,
North America for Johnson Controls. "Brandmotion brings strong aftermarket
capabilities to the table, and, as a result, our Railport system will continue to
grow, both in visibility and market impact."

Brandmotion develops, markets and distributes highly integrated automotive accessory
solutions for consumers via the aftermarket. The company focuses on multiple
distribution channels, including auto dealers, other distributors and expeditors,
retail stores, Internet and catalog sales.

Current Railport modules available from Brandmotion include the AutoVision® Rear
Seat Entertainment System from Johnson Controls, BlueConnect® Hands-Free Cellular
Phone System, also from Johnson Controls, Motorola two-way radio system, Valeo
air-purification system, and Valeo Thermeo®. Also available are a CD/DVD holder,
dual sunglasses module, first-aid kit, premium cedar custom cigar humidor, storage
bin, and tissue holder.

During January 2006, the Railport Vehicle Personalization System, as well as current
and future modules available from Brandmotion, were displayed at two major trade
shows. Johnson Controls was among the exhibitors at the 2006 International Consumer
Electronics Show (CES) in Las Vegas (January 5 to January 8, 2006) and the 2006
North American International Auto Show (NAIAS) in Detroit (January 8 to January 12,
2006). Brandmotion was represented in booths sponsored by Johnson Controls at both
events.

"Since its introduction several years back, the Railport Vehicle Personalization
System from Johnson Controls has generated significant consumer interest," said
Foster. "Thanks to this innovation, vehicle owners gain the ability to customize
their interiors with ease, adding and updating desired accessories exactly as they
want them."

Johnson Controls earned two key industry awards for developing and commercializing
the Railport Vehicle Personalization System. These honors included a 2004 Automotive
News Premier Automotive Suppliers\' Contribution to Excellence (PACE) Award and a
2002 Industrial Design Excellence Award -Bronze from the Industrial Designers
Society of America.

Brandmotion LLC, provides the content for the Johnson Controls Overhead RailPort
Storage System found in the Ford F150, Chevy Uplander, Chrysler Town and Country,
Dodge Town and Country, Saturn Relay, Buick Terrazza, Lincoln Mark LT, and Pontiac
Montana SV6

Contact:
Brandmotion LLC
Business Development Center
2328 Alger Drive
Troy, MI 48083
Phone: 877-276-6456
Fax: 248-457-9392
Email: info@brandmotion.com
www.brandmotion.com




Web Site = http://www.brandmotion.com

Contact Details = Ann Knapp
PO Box 370
Bloomfield Hills , 48303
$$country

248-705-3863
mktg@brandmotion.com
http://www.brandmotion.com